Everything that’s Wrong with the Liberty Mutual Calves/Cyclist Commercial
Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does this commercial annoy you as much as it annoys me? It drives me crazy as a cyclist/triathlete AND a marketer. Let’s break it down. Why the Liberty Mutual Calves/Cyclist/Fitness Junkie […]
Which Digital Metrics are Important?
Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with estimated metrics like circulation numbers, footfall, viewers, listeners, and road traffic, but there is no guarantee that your ad will be seen or heard in relation to these metrics. For […]
