As a writer, it’s hard to know what to write about.
I don’t know if I would call it true “writer’s block,” but sometimes it’s just not easy to come up with topics.
And contrary to popular belief, most writers don’t have an idea just come to them (lightbulb above the head included) and immediately start writing.
So, if you’re a business owner or have someone on your team to write blog posts, you may struggle with developing topics to cover. I’ve outlined a few tips I’ve learned to help break through the “writer’s block” and make the process a little less intimidating when you sit down to write.
Do Your Research
Any writer who’s written blogs or articles for a while will tell you that the best way to beat the block is to do research.
When you start digging into information, the ideas will start flowing. And maybe they won’t be the ones you write about, but the process can lead to the topic you’ll cover.
So, if you’re in the health and wellness space, research your niche and see if any relevant studies or information has been released. You may discover data you can build a narrative around.
Think About Your Customer’s Problems
You’re solving a problem for someone.
And before they came to you for a solution, they probably did a bit of homework. And that includes asking questions on everyone’s favorite site: Google.
They probably had a few questions when they called or visited your site. And you answered them.
So, think about the common questions (and the unique ones) you’ve received from prospects. Then, write a blog post addressing those questions. Then, potential customers will get the information they need and know you deliver a solution they can trust.
Address Pain Points and Objectives
No product or service is perfect. And a prospective customer will typically always have an objection or pain point that keeps them from moving forward.
It could be price. Or they think a competitor’s offering is better than yours. There could be dozens of reasons depending on your industry and customer demographic.
Regardless, think about objections you hear from prospects and address them in a blog post. When you take on a problem head-on, you reduce the likelihood of a customer walking away without making a purchase.
For example, if you’re selling a niche product and know your prices are higher than competitors, talk about why in a blog post.
Maybe you offer unmatched service. Or you use higher quality materials. By opening up to prospects, you can break down preconceived notions based on a price or something they saw online.
Review a Competitor’s Blog
We’re not suggesting you look at your competition and copy what they’re doing. But, you should review what they’re writing about on their blog. They may cover topics you haven’t thought of.
Understanding what they’re covering can give you a sense of how they view prospective customers and the issues they’re facing. And it could inspire you with a fresh idea or perspective.
This is Just a Start
Writing blogs isn’t something you do spur of the moment. It takes time, planning, and thoughtful research to determine what should go on your site and be distributed to your audience.
But if you’re getting started or feeling stuck, these ideas may help you.