Founder of FGM Internet Marketing Fiona Martin has a passion for cycling and running, which has her spending many hours on her local roadways in Kershaw County, South Carolina. And anyone who has taken to the roads by foot or bicycle in South Carolina knows that it can be scary. Distracted drivers, close passes, dogs on the loose, and even harassment are not uncommon experiences for vulnerable road users. In fact, you can see some of the worst of what Fiona experiences on her bike rides here. After many frustrating months of advocating for cyclist and pedestrian rights at the Sheriff’s Office and county government, Fiona connected with Bob Giangiorgi and applied for a grant to run a public awareness campaign through Eat Smart Move More Kershaw County. While Bob and Fiona applied for a $5000 grant to fund a campaign that included billboards, a website, high viz vests, online advertising, and billboards, they were awarded $1500 in the fall of 2020. Fiona, in her role as Campaign Manager, decided to reduce the scope of the campaign to just yard signs due to the reduced budget. Yard signs would give us visibility where the problems were occurring – on the road.