December 2, 2019
How to Do Competitor Research for your Marketing Strategy
As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to start, hiring a marketing firm like FGM Internet Marketing is a good idea. But if you choose to develop a marketing strategy yourself, doing a little competitor analysis is a […]
Read moreNovember 5, 2019
Customer Profiles: Defining Your Ideal Customer
When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows you to put yourself in their shoes, understand their pain points, and then accurately describe how your product or service is beneficial to them. A customer profile, also known as […]
Read moreOctober 22, 2019
Advertising CBD Online – USA Triathlon Pure Spectrum CBD Partnership
On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer. Personally, I’m excited about this partnership as I am an age group triathlete who uses CBD products, more specifically […]
Read moreAugust 6, 2019
An In Depth Look at Millennial Consumer Motivations
This topic has been bouncing about in my mind for weeks, if not months, so I’m just going to have to dive in and get it started. First, a little background about what’s been pushing me to write about this topic. Pew Research Center defines Millennials as anyone born between 1981 and 19961 so I’m […]
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