June 18, 2019
Vegan is a Dirty Word
Is vegan a dirty word? It seems so. A quick survey on my Facebook page showed that people equate the word vegan with: Political, possibly radical Preachy Shaming vegetarians Pretentious Cult-like Judgmental of others who aren’t vegan So how did we vegans, and the word “vegan”, get such a bad rap? There’s a kernel of […]
Read moreMay 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]
Read moreApril 17, 2019
Dandelions and Marketing
As I write this, spring has truly sprung in South Carolina. As if overnight, the trees have leaves, the azaleas are in full bloom, and there’s pollen covering our cars. One of the first flowers to open its petals is the humble dandelion. I love their bright yellow heads, popping up over the grass. My […]
Read moreMarch 14, 2019
Everything that’s Wrong with the Liberty Mutual Calves/Cyclist Commercial
Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does this commercial annoy you as much as it annoys me? It drives me crazy as a cyclist/triathlete AND a marketer. Let’s break it down. Why the Liberty Mutual Calves/Cyclist/Fitness Junkie […]
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