March 5, 2019
Which Digital Metrics are Important?
Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with estimated metrics like circulation numbers, footfall, viewers, listeners, and road traffic, but there is no guarantee that your ad will be seen or heard in relation to these metrics. For […]
Read moreFebruary 19, 2019
The Difference Between Interest and Commitment in Digital Marketing
In listening to a recent Rich Roll podcast, he and his guest were talking about the difference between being interested in something and committing to something. Hmmm, this got me thinking. This difference between interest and commitment is the same throughout so many aspects of our lives – work, personal growth, health, wealth building, business growth, […]
Read moreJanuary 14, 2019
Conversational Marketing in 2019
It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In the past 20 years, the internet has changed how we interact with businesses and purchase goods and services, and these changes seem to be accelerating. Part of my job as […]
Read moreDecember 28, 2018
9 SEO Tricks that Every Small Business Owner Needs to Do
Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are endless. You can pay an SEO company hundreds, if not thousands, of dollars to do keyword research, develop a content strategy, and build backlinks, and this service is necessary for […]
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