August 11, 2022
4 Tips for Coming Up with Blog Topics
As a writer, it’s hard to know what to write about. I don’t know if I would call it true “writer’s block,” but sometimes it’s just not easy to come up with topics. And contrary to popular belief, most writers don’t have an idea just come to them (lightbulb above the head included) and immediately […]
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June 16, 2022
Creating a Home Page to Reposition a Brand
Dennis Home Improvement has a reputation for being a great roofer. But they do much more than repair and replace roofs. And their team shifted their marketing strategy to focus on the other services they provide, like building decks, updating garages, and replacing siding. This transition meant moving away from copy like “we’re more than […]
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January 12, 2022
How a Piece of Tape Made Me a Customer for Life
When I was ready to return the camera lens, I noticed Lensrentals included a piece of tape to seal the box. I was even more thrilled to see they had not wasted an opportunity to write some brilliant copy that entertained me to the point of laughing out loud, showing my wife, and snapping a […]
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November 9, 2021
Why Well Written Website Copy Matters
Your web copy is a lot more important than you think. Maybe you see the words on your website as simply a means to an end. A way to tell your clients what you do and convince them to pay money for your product or services. Sure, you’re selling something. But what you’re really selling […]
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