May 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]
Read more
January 14, 2019
Conversational Marketing in 2019
It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In the past 20 years, the internet has changed how we interact with businesses and purchase goods and services, and these changes seem to be accelerating. Part of my job as […]
Read more
