April 27, 2023
Our Website Discovery Process
At FGM Internet Marketing, we’ve designed and developed websites for small businesses, non-profits, and e-commerce sites for over a decade. When we take on a new website project, we walk our clients through a process that helps them understand their customers and the business needs. Then we can design a website that truly meets their […]
Read moreFebruary 3, 2023
Where to spend your digital marketing dollars – website or digital ads?
As business owners, we need to make tough decisions about where to spend our money to benefit the business the most. And every dollar matters. We’ve worked with companies in many industries, with various budgets, and stages of digital advertising. But most all have the same conclusion: they want to land more customers through digital […]
Read moreJune 16, 2022
Creating a Home Page to Reposition a Brand
Dennis Home Improvement has a reputation for being a great roofer. But they do much more than repair and replace roofs. And their team shifted their marketing strategy to focus on the other services they provide, like building decks, updating garages, and replacing siding. This transition meant moving away from copy like “we’re more than […]
Read moreDecember 23, 2019
FGM Internet Marketing’s Year in Review 2019
2019 was a busy year for FGM Internet Marketing. We started the year focused on continuing our work with businesses who were looking to grow their business sustainably over the long term instead of those who just wanted a quick one-and-done campaign. For 2019, every new client started with a complete audit of their current […]
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December 2, 2019
How to Do Competitor Research for your Marketing Strategy
As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to start, hiring a marketing firm like FGM Internet Marketing is a good idea. But if you choose to develop a marketing strategy yourself, doing a little competitor analysis is a […]
Read moreNovember 5, 2019
Customer Profiles: Defining Your Ideal Customer
When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows you to put yourself in their shoes, understand their pain points, and then accurately describe how your product or service is beneficial to them. A customer profile, also known as […]
Read moreMay 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]
Read moreMarch 5, 2019
Which Digital Metrics are Important?
Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with estimated metrics like circulation numbers, footfall, viewers, listeners, and road traffic, but there is no guarantee that your ad will be seen or heard in relation to these metrics. For […]
Read moreFebruary 19, 2019
The Difference Between Interest and Commitment in Digital Marketing
In listening to a recent Rich Roll podcast, he and his guest were talking about the difference between being interested in something and committing to something. Hmmm, this got me thinking. This difference between interest and commitment is the same throughout so many aspects of our lives – work, personal growth, health, wealth building, business growth, […]
Read moreJanuary 14, 2019
Conversational Marketing in 2019
It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In the past 20 years, the internet has changed how we interact with businesses and purchase goods and services, and these changes seem to be accelerating. Part of my job as […]
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