Category: Digital Strategy

June 16, 2022

Dennis Home Improvement has a reputation for being a great roofer.  But they do much more than repair and replace roofs. And their team shifted their marketing strategy to focus on the other services they provide, like building decks, updating garages, and replacing siding.  This transition meant moving away from copy like “we’re more than […]

December 23, 2019

2019 was a busy year for FGM Internet Marketing. We started the year focused on continuing our work with businesses who were looking to grow their business sustainably over the long term instead of those who just wanted a quick one-and-done campaign. For 2019, every new client started with a complete audit of their current […]

December 2, 2019

As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to start, hiring a marketing firm like FGM Internet Marketing is a good idea. But if you choose to develop a marketing strategy yourself, doing a little competitor analysis is a […]

November 5, 2019

When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows you to put yourself in their shoes, understand their pain points, and then accurately describe how your product or service is beneficial to them. A customer profile, also known as […]

May 1, 2019

Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]

March 5, 2019

Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with estimated metrics like circulation numbers, footfall, viewers, listeners, and road traffic, but there is no guarantee that your ad will be seen or heard in relation to these metrics. For […]

February 19, 2019

In listening to a recent Rich Roll podcast, he and his guest were talking about the difference between being interested in something and committing to something. Hmmm, this got me thinking. This difference between interest and commitment is the same throughout so many aspects of our lives – work, personal growth, health, wealth building, business growth, […]

January 14, 2019

It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In the past 20 years, the internet has changed how we interact with businesses and purchase goods and services, and these changes seem to be accelerating. Part of my job as […]

September 6, 2018

Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not one in the same. They refer to different aspects of the planning and growth process of your business. In this post, we’re going to focus on digital marketing strategy, what […]