April 26, 2022
How Often Should I Redesign My Website?
Designing a website is a big undertaking. From getting the right graphics and colors to visually express your business to writing a ton of copy...
Read moreJanuary 12, 2022
How a Piece of Tape Made Me a Customer for Life
When I was ready to return the camera lens, I noticed Lensrentals included a piece of tape to seal the box. I was even more...
Read moreJune 11, 2020
Digital Marketing Wins during Coronavirus
COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has...
Read moreApril 24, 2020
COVID-19 and my Small Business
We certainly live in strange times. I write this blog on April 24, 2020, about 6 weeks into the COVID-19 pandemic in South Carolina. The...
Read moreDecember 2, 2019
How to Do Competitor Research for your Marketing Strategy
As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to...
Read moreNovember 5, 2019
Customer Profiles: Defining Your Ideal Customer
When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows...
Read moreMarch 5, 2019
Which Digital Metrics are Important?
Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with...
Read moreDecember 28, 2018
9 SEO Tricks that Every Small Business Owner Needs to Do
Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are...
Read moreDecember 21, 2018
What is an SSL Certificate and Why Do I Need One?
As a website owner, you may have heard of the term “SSL certificate”. So what is it? In the easiest terms, it’s a digital certificate...
Read moreOctober 30, 2018
Watch Out for These SEO Scams
SEO (search engine optimization) scams are a dime a dozen. Thousands of folks on the internet are telling you that they can make you “#1...
Read moreOctober 4, 2018
What to Do If You Get a Bad Review
As the digital landscape expands, online reviews can make or break a small business. Getting an email saying you’ve received a bad review is not...
Read moreSeptember 6, 2018
Digital Marketing Strategy – What Is It and Why Is It Important?
Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not...
Read moreSeptember 1, 2018
Google My Business (GMB) for Small Businesses
Small business owners – Google My Business (aka GMB) is your friend! As a small business owner myself, I understand that we need as much...
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