Category: Small Business Help

Designing a website is a big undertaking. From getting the right graphics and colors to visually express your business to writing a ton of copy...

When I was ready to return the camera lens, I noticed Lensrentals included a piece of tape to seal the box.  I was even more...

COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has...

We certainly live in strange times. I write this blog on April 24, 2020, about 6 weeks into the COVID-19 pandemic in South Carolina. The...

As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to...

When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows...

Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with...

Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are...

As a website owner, you may have heard of the term “SSL certificate”. So what is it? In the easiest terms, it’s a digital certificate...

SEO (search engine optimization) scams are a dime a dozen. Thousands of folks on the internet are telling you that they can make you “#1...

As the digital landscape expands, online reviews can make or break a small business. Getting an email saying you’ve received a bad review is not...

Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not...

Small business owners – Google My Business (aka GMB) is your friend! As a small business owner myself, I understand that we need as much...