Category: Small Business Help

August 11, 2022

As a writer, it’s hard to know what to write about.  I don’t know if I would call it true “writer’s block,” but sometimes it’s just not easy to come up with topics.  And contrary to popular belief, most writers don’t have an idea just come to them (lightbulb above the head included) and immediately […]

June 16, 2022

Dennis Home Improvement has a reputation for being a great roofer.  But they do much more than repair and replace roofs. And their team shifted their marketing strategy to focus on the other services they provide, like building decks, updating garages, and replacing siding.  This transition meant moving away from copy like “we’re more than […]

May 25, 2022

Designing a website is a big undertaking. From getting the right graphics and colors to visually express your business to writing a ton of copy to educate your potential customers, building a website is no small feat! Once you’ve launched your new website, you’re probably eager to sit back and not do that again for […]

January 12, 2022

When I was ready to return the camera lens, I noticed Lensrentals included a piece of tape to seal the box.  I was even more thrilled to see they had not wasted an opportunity to write some brilliant copy that entertained me to the point of laughing out loud, showing my wife, and snapping a […]

June 11, 2020

COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has “opened back up for business”, we hit a record number of positive cases yesterday. I wanted to follow up on my last blog post, “COVID-19 and my Small Business”, a […]

April 24, 2020

We certainly live in strange times. I write this blog on April 24, 2020, about 6 weeks into the COVID-19 pandemic in South Carolina. The past 6 weeks as a person and business owner have been a roller coaster of emotions. In the first few days, the prospect of slowing down excited me. I desperately […]

December 2, 2019

As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to start, hiring a marketing firm like FGM Internet Marketing is a good idea. But if you choose to develop a marketing strategy yourself, doing a little competitor analysis is a […]

November 5, 2019

When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows you to put yourself in their shoes, understand their pain points, and then accurately describe how your product or service is beneficial to them. A customer profile, also known as […]

March 5, 2019

Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with estimated metrics like circulation numbers, footfall, viewers, listeners, and road traffic, but there is no guarantee that your ad will be seen or heard in relation to these metrics. For […]

December 28, 2018

Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are endless. You can pay an SEO company hundreds, if not thousands, of dollars to do keyword research, develop a content strategy, and build backlinks, and this service is necessary for […]