Why so often? Well, similar to what’s written above, your business goals change often, and so your website should, too. For example, you might want to refocus your business or add a new product line.
But beyond business changes, it’s essential you redesign your website every 2 to 3 years to keep up with the pace of technology.
Remember when you could only access the internet from your computer? Now over 60% of internet traffic is from people on mobile devices. If you have a website that works well only on a desktop or laptop, you are creating an unpleasant experience for 60% of your website visitors.