PPC Marketing

What is PPC?

PPC is also known as pay-per-click, PPC advertising, PPC marketing or paid search. PPC marketing is like traditional marketing in the sense that you pay to place an ad somewhere, but there are significant differences and advantages with paid search when compared to conventional advertising.

1 Paid Search services

First, you do not pay to display your ad; you pay only when someone clicks on your ad. This means you are paying for a tangible result from your ad as well as having the possibility to increase brand awareness without having to pay for impressions. The cost per click (CPC) is determined by the popularity and demand for that keyword.

Second, PPC advertising is highly targeted. Your ad is only displayed for the keywords that you choose and can also be geo-targeted for local businesses. All actions are tracked in real time and budget management is easy to control so PPC advertising can prove to be a cost-effective way to drive high quality traffic to your website.

FGM Internet Marketing, LLC is a Google Partner, which requires us to pass tests, manage large budgets, and show above average performance for our Adwords clients. We have set up and managed dozens of successful Adwords and Bing Ads for our clients, and the platform continues to be successful for our clients. Check out this case study to see what type of results we get for our clients.

Our Paid Search (PPC) services include:

  • Keyword analysis to determine which keywords are effective
  • Competitor research
  • Optimization of keywords by creating negative keywords and exact match keywords
  • Optimization of campaigns, ad groups and ads to reach marketing goals
  • Analysis, optimization or creation of effective landing pages
  • Ongoing analysis and optimization of campaigns
  • Integration with Google Analytics for effective tracking and reporting
  • Monthly reporting on keyword/ad/campaign performance

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