Search Engine Marketing

What is Search Engine Marketing?

Search Engine Marketing (SEM) involves making your business visible on Google, Bing, Yahoo and other search engines. Search engines are some of the most visited sites on the internet. Think about it – how many times a day do you Google something? If your business isn’t showing up, you’re missing out on customers.


Search engine marketing has two disciplines – search engine optimization (SEO) and paid search. When searching for a term, search engines return two types of results: organic listings that are in the center of the page and paid-for advertising that appears at the top of the page. SEO helps your website move up the organic listings and PPC gets you on to the paid-for listings. Google is by far the most popular search engine, but Yahoo! and Bing can also be huge traffic drivers to your site. Examples of SEM marketing include having your business rank higher in the search engine results pages (SERPs), appearing at the top of the search engine with ads, and appearing on Google Maps and Places.

SEO is included in our website design services, which makes us different from many website design companies.

FGM Internet Marketing, LLC is a search engine marketing specialist with over a decade’s worth of experience working on international and local search marketing campaigns. Find out more about our SEO services and paid search services or contact us for a quote or consultation..

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