Our Process

At FGM Internet Marketing, our process allows us to get to know you before mapping out a plan to help you accomplish your goals. We start with a full audit of your website and digital marketing to understand where you are and where you’d like to go. We also use this time to develop a client relationship built on open and transparent communication.

We’d love to have an initial consultation call to answer any questions you may have before embarking on this journey together. Read on to learn more about our process, or click here to contact us and schedule a call.

Step 1: The Digital Physical $500

The “Digital Physical” is a detailed, deep dive into your business to identify your starting point. We investigate your business’s digital presence to understand its scope and identify any strengths or weaknesses.

The Digital Physical includes:
  • SEO audit of your website including
    • Current search engine rankings
    • Analysis of website titles, meta-descriptions
    • Internal and external linking
    • Identifying areas for improvement on the website
  • Social media audit of your company including
    • Health of your business’ social media accounts
    • Analysis of posting and engagement
    • Identifying areas for improvement
  • Digital advertising audit includes
    • Assessment of your current online ads
    • Identifying areas for improvement and missed opportunities

Step 2: The Digital Strategy $1000

Taking what we’ve learned in the Digital Physical, we look to the future. What are your 1 to 5 year goals? Who are your customers? Where are your pain points? What are your competitors doing, and where is your industry heading? This research informs the Digital Strategy we will create for your business.

The Digital Strategy is a practical plan for accomplishing your goals and includes:

  • Customer research
    • Identifying your ideal and/or most profitable customers
    • Development of customer profiles
    • What motivates your ideal customer
    • Where to find them online
  • Competitor research
    • Assessment of your competitors’ search engine rankings
    • Identifying the keywords your competitors are targeting via SEO and search ads
    • Assessment of your competitors online display advertising
    • Breakdown of your competitors’ social media accounts and activity
    • Assessment of your competitors’ websites in terms of mobile-friendliness, online security, and what they’re promoting
  • Goal setting
    • Discussing your business’s 1 year and 5 year goals
    • Outlining a digital strategy to accomplish your business goals
    • Recommending the digital marketing channels that will best help you reach your goals with various entry points depending on your budget

What to expect

You’ll leave the Digital Physical + Strategy with a better understanding of your goals, customers, competition, and digital marketing strategy. At this point, you can choose to implement the strategy yourself or move forward with a retainer agreement for digital marketing services. 

Step 3: Choose a Retainer Agreement

Our retainer packages are structured to meet you where you are. Not all businesses need a detailed, 12-month digital marketing strategy and 5+ digital marketing channels running at once. At the same time, certain goals cannot be accomplished without going all in and committing to a higher level of digital strategy.

We want to make sure our work fits your business in scope and budget. Many of our customers start at one level and move to another. Our retainer fees are per month and do not include ad budget. Because it takes about a year of intentional digital marketing to achieve results, we protect your investment by asking for a 12-month commitment.

LAUNCH - $500/MO

Who is this for?

If you’re just starting your digital marketing journey, our Launch package is for you. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect

This package combines Facebook Ads and Google Search Ads to make people more aware of your business and drive more traffic to your website. This proven combination gets people to recognize your brand and gets your business at the top of relevant Google searches, which will increase the number of conversions on your website.

Included:

  • Creation, monitoring, and optimization of Facebook and Google ad campaigns
  • Tracking of ad campaigns through Google Analytics
  • 1 hour of work a month outside of standard creation, monitoring and optimizing of campaigns
  • 1 hour phone call or meeting per month
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Available add-ons: Video, Photography, Online Review Manager, Blog Writing, PR

Additional ad hoc consulting/work - $150/hr

Excel – $1000/mo

Who is this for?

If you’ve dabbled in digital marketing but want to get more strategic, our Excel package is for you. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect:

This package includes Facebook and Instagram Ads, Google Ads, retargeted ads, and SEO services. Facebook and Instagram ads will put you in front of your target audience, Google Ads will drive conversions on your website, and our SEO work will include optimizing your website for search engines and conversions. We also utilize retargeted ads on social media and throughout the Google Display Network. This keeps your brand front of mind for those who have shown an interest by visiting your website.

Included:

  • Creation, monitoring, and optimization of Facebook, Instagram, and Google ad campaigns
  • Tracking of ad campaigns through Google Analytics
  • SEO audit of website & onsite SEO improvements
  • 1 blog post per month to support SEO efforts
  • Dedicated SEO position tracking of website
  • Online Review Manager
  • 2 hours of work a month outside of standard creation, monitoring and optimizing of campaigns
  • 1 hour phone call or meeting per month
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Available add-ons: Video, Photography, PR

Additional ad hoc consulting/work - $150/hr

Elite – $2000/mo

Who is this for?

If you’re ready to blow your competition away, our Elite package is for you. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect

This package starts with a custom 12-month digital strategy, budget, and content calendar. Then, we’ll oversee your email marketing, Facebook and Instagram Ads, Google Ads, retargeted ads, and SEO. By implementing a data-driven plan, we’ll put your business head and shoulders above your competition.

Included:

  • Custom, 12-month digital marketing plan, budget, and content calendar
  • Implementation of all digital marketing tactics outlined in plan
  • Hiring a team of content creators to help implement email marketing, social media, and SEO campaigns
  • Tracking of ad campaigns through Google Analytics
  • SEO audit of website & onsite SEO improvements
  • 1 blog post per month to support SEO efforts
  • Dedicated SEO position tracking of website
  • Online Review Manager
  • 3 hours of work a month outside of standard creation, monitoring and optimizing of campaigns
  • 2 1-hour phone calls or meetings per month
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Available add-ons: Video, Photography, PR

Additional ad hoc consulting/work - $150/hr

Website Design & Development

Your website is the cornerstone of your online presence. Starting a digital marketing campaign when your website is not performing well is a waste of time and money. Your website should be mobile-friendly, easy to edit, professionally designed, and contribute to your business’s growth with leads and sales.

As part of our Website Design & Development packages, we start with a Digital Physical of your current website. Then, we design and develop a new website that prioritizes the user experience, mobile-friendliness, high quality design, and SEO. Our sites are developed on WordPress, giving us the flexibility to change and grow your website as your business evolves.

Website Design & Development packages start at $5,000. Contact us today for a custom quote.

Start this Journey

A marathon starts with a single step. Your marketing success starts with this simple form.

Fill it out now, and we’ll email you to schedule a free consultation to discuss your goals, outline a plan to help you reach them, and answer any questions you still have about our process.