Our Process

At FGM Internet Marketing, our process has been developed with the purpose of getting to know you, and mapping out a plan to help you accomplish your goals. We do a full audit of your website and digital marketing upfront in order to understand where we’re starting from, and then examine where you’d like to go.

 

We also use this time to develop a relationship with our clients as a successful partnership is predicated on open communication and transparency. We’d love to have an initial consultation call to answer any questions before embarking on this journey together.

Step 1: The Digital Physical $500

The “Digital Physical” is a detailed, deep dive into your business to see what we’re starting with. We investigate your business’s digital presence to understand its scope, and identify any strengths or weaknesses.

The Digital Physical includes:
  • SEO audit of your website including
    • Current search engine rankings
    • Analysis of website titles, meta-descriptions
    • Internal and external linking
    • Identifying areas for improvement on the website
  • Social media audit of your company including
    • Health of your business’ social media accounts
    • Analysis of posting and engagement
    • Identifying areas for improvement
  • Digital advertising audit includes
    • Assessment of your current online ads
    • Identifying areas for improvement and missed opportunities

Step 2: The Digital Strategy $750

Taking what we’ve learned in the Digital Physical, we look to the future. What are your 1 to 5 year goals? Who are your customers? Where are your pain points? What are your competitors doing and where is your industry heading? This research informs the digital strategy that we will create for your business. The digital strategy includes:

  • Customer research
    • Identifying your ideal and/or most profitable customers
    • Development of customer profiles
    • What motivates your ideal customer
    • Where to find them online
  • Competitor research
    • Assessment of your competitors’ search engine rankings
    • Identifying the keywords your competitors are targeting via SEO and search ads
    • Assessment of your competitors online display advertising
    • Breakdown of your competitors’ social media accounts and activity
    • Assessment of your competitors’ websites in terms of mobile-friendliness, online security, and what they’re promoting
  • Goal setting
    • Discussing your business’s 1 year and 5 year goals
    • Outlining a digital strategy to accomplish your business goals
    • Recommending the digital marketing channels that will best help you reach your goals with various entry points depending on your budget

What to expect

You’ll leave the Digital Physical + Strategy with a better understanding of your goals, customers, competition, and a digital marketing strategy. At this point, you can choose to implement the strategy yourself, or move forward with an FGM Internet Marketing retainer agreement. If you choose to move forward with FGM Internet Marketing, we’ll credit the 50% of the cost of the Digital Physical + Strategy towards your retainer fee.

Step 3: Choose a Retainer Agreement

Our retainer packages are structured to meet you where you are. Not all businesses need a detailed, 12-month digital marketing strategy and 5+ digital marketing channels running at once. At the same time, certain goals cannot be accomplished without going all-in and committing to a higher level of digital strategy. Many of our customers start at one level and move to another. We want to make sure our work fits your business in scope and budget. Our retainer fees are per month and do not include ad budget. It takes about a year of intentional digital marketing to achieve results, so we protect your investment by asking for a 12-month commitment.

Launch – Facebook Ads + Google Search Ads $500/mo

Who is this for?

Our Launch package is for businesses who are just starting the digital marketing journey. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect

Our combination of Facebook Ads and Google Search Ads will make people more aware of your business and drive more traffic to your website. This proven combination gets people to recognize your brand and gets your business at the top of relevant Google searches, which will increase the number of conversions on your website.

Included:

  • Creation, monitoring, and optimization of Facebook and Google ad campaigns.
  • Tracking of ad campaigns through Google Analytics.
  • 1 hour of work a month outside of standard creation, monitoring and optimizing of campaigns.
  • 1 hour phone call or meeting per month.
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Add-ons: Video, Photography, Online Review Manager, Blog Writing, PR

Ad hoc consulting/work - $150/hr

Excel – SEO, Facebook + Instagram Ads, Google Ads, Retargeted Ads $1000/mo

Who is this for?

For the business who has dabbled in digital marketing but wants to get more strategic. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect:

Facebook and Instagram ads will put you in front of your target audience, Google Ads will drive conversions on your website, and our SEO work will include optimizing your website for search engines and conversions. We also utilize retargeted ads on social media and throughout the Google Display Network. This keeps your brand front of mind for those who have shown an interest by visiting your website.

Included:

  • Creation, monitoring, and optimization of Facebook, Instagram, and Google ad campaigns.
  • Tracking of ad campaigns through Google Analytics.
  • SEO audit of website & onsite SEO improvements
  • 1 blog post per month to support SEO efforts
  • Dedicated SEO position tracking of website
  • Online Review Manager
  • 2 hours of work a month outside of standard creation, monitoring and optimizing of campaigns.
  • 1 hour phone call or meeting per month
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Add-ons: Video, Photography, PR

Ad hoc consulting/work - $150/hr

Elite – Custom 12-month digital strategy and implementation of SEO, Google Ads, Facebook + Instagram Ads, Email Marketing, Retargeted Ads $2000/mo

Who is this for?

For the business who’s ready to blow their competition away. Your business should have a responsive, mobile-friendly website with the ability to edit it either yourself or through a developer. Need a new website? Check out our Design & Development Package.

What to expect

Success comes from planning, dedication, and intelligent decisions. Our Elite package combines all of these elements to put your business head and shoulders above your competition.

Included:

  • Custom, 12-month digital marketing plan, budget, and content calendar
  • Implementation of all digital marketing tactics outlined in plan
  • Tracking of ad campaigns through Google Analytics
  • SEO audit of website & onsite SEO improvements
  • 1 blog post per month to support SEO efforts
  • Dedicated SEO position tracking of website
  • Online Review Manager
  • 3 hours of work a month outside of standard creation, monitoring and optimizing of campaigns.
  • 2 1-hour phone calls or meetings per month
  • Monthly reporting and access to a real-time digital marketing tracking dashboard

Add-ons: Video, Photography, PR

Ad hoc consulting/work - $150/hr

Website Design & Development

Your website is the cornerstone of your business’s online presence. Starting a digital marketing campaign when your website is not performing well is a waste of time and money. Your website should be mobile-friendly, easy to edit, professionally designed, and contribute to your business’s growth with leads and sales.

We take the same time and dedication during the Digital Physical before starting a website design and development project. All of FGM Internet Marketing’s websites focus on user experience, mobile-friendliness, high quality design, and include SEO. Our sites are developed on WordPress, giving us the flexibility to change and grow the website as your business evolves. Our Website Design & Development packages start at $5,000. Contact us today for a custom quote.

Start this Journey