June 11, 2020
Digital Marketing Wins during Coronavirus
COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has...
Read moreApril 24, 2020
COVID-19 and my Small Business
We certainly live in strange times. I write this blog on April 24, 2020, about 6 weeks into the COVID-19 pandemic in South Carolina. The...
Read moreDecember 23, 2019
FGM Internet Marketing’s Year in Review 2019
2019 was a busy year for FGM Internet Marketing. We started the year focused on continuing our work with businesses who were looking to grow...
Read moreDecember 2, 2019
How to Do Competitor Research for your Marketing Strategy
As 2019 comes to a close, I urge every business to be thinking about their marketing strategy for 2020. If you don’t know where to...
Read moreNovember 5, 2019
Customer Profiles: Defining Your Ideal Customer
When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows...
Read moreOctober 22, 2019
Advertising CBD Online – USA Triathlon Pure Spectrum CBD Partnership
On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and...
Read moreAugust 6, 2019
An In Depth Look at Millennial Consumer Motivations
This topic has been bouncing about in my mind for weeks, if not months, so I’m just going to have to dive in and get...
Read moreJune 18, 2019
Vegan is a Dirty Word
Is vegan a dirty word? It seems so. A quick survey on my Facebook page showed that people equate the word vegan with: Political, possibly...
Read moreMay 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who...
Read moreApril 17, 2019
Dandelions and Marketing
As I write this, spring has truly sprung in South Carolina. As if overnight, the trees have leaves, the azaleas are in full bloom, and...
Read moreMarch 14, 2019
Everything that’s Wrong with the Liberty Mutual Calves/Cyclist Commercial
Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does...
Read moreMarch 5, 2019
Which Digital Metrics are Important?
Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with...
Read moreFebruary 19, 2019
The Difference Between Interest and Commitment in Digital Marketing
In listening to a recent Rich Roll podcast, he and his guest were talking about the difference between being interested in something and committing to something....
Read moreJanuary 14, 2019
Conversational Marketing in 2019
It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In...
Read moreDecember 28, 2018
9 SEO Tricks that Every Small Business Owner Needs to Do
Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are...
Read moreDecember 21, 2018
What is an SSL Certificate and Why Do I Need One?
As a website owner, you may have heard of the term “SSL certificate”. So what is it? In the easiest terms, it’s a digital certificate...
Read moreOctober 30, 2018
Watch Out for These SEO Scams
SEO (search engine optimization) scams are a dime a dozen. Thousands of folks on the internet are telling you that they can make you “#1...
Read moreOctober 4, 2018
What to Do If You Get a Bad Review
As the digital landscape expands, online reviews can make or break a small business. Getting an email saying you’ve received a bad review is not...
Read moreSeptember 6, 2018
Digital Marketing Strategy – What Is It and Why Is It Important?
Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not...
Read moreSeptember 1, 2018
Google My Business (GMB) for Small Businesses
Small business owners – Google My Business (aka GMB) is your friend! As a small business owner myself, I understand that we need as much...
Read more