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When developing on a digital marketing strategy, creating customer profiles is one of the best ways to define your target audience. Creating customer personas allows...

On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and...

This topic has been bouncing about in my mind for weeks, if not months, so I’m just going to have to dive in and get...

Is vegan a dirty word? It seems so. A quick survey on my Facebook page showed that people equate the word vegan with: Political, possibly...

Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who...

As I write this, spring has truly sprung in South Carolina. As if overnight, the trees have leaves, the azaleas are in full bloom, and...

Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does...

Digital marketing has a big leg up on traditional marketing when it comes to metrics. Traditional marketing, like TV, radio, newspaper, billboards, provides us with...

In listening to a recent Rich Roll podcast, he and his guest were talking about the difference between being interested in something and committing to something....

It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In...

Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are...

As a website owner, you may have heard of the term “SSL certificate”. So what is it? In the easiest terms, it’s a digital certificate...

SEO (search engine optimization) scams are a dime a dozen. Thousands of folks on the internet are telling you that they can make you “#1...

As the digital landscape expands, online reviews can make or break a small business. Getting an email saying you’ve received a bad review is not...

Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not...

Small business owners – Google My Business (aka GMB) is your friend! As a small business owner myself, I understand that we need as much...