Category: Marketing for Triathlon

March 21, 2022

A public awareness campaign for safer roads in Kershaw County Founder of FGM Internet Marketing Fiona Martin has a passion for cycling and running, which has her spending many hours on her local roadways in Kershaw County, South Carolina. And anyone who has taken to the roads by foot or bicycle in South Carolina knows […]

November 12, 2021

As the founder of FGM Internet Marketing, I (Fiona Martin) been crafting and implementing digital marketing strategies for over a decade. I’ve been an active triathlete for about the same amount of time. Like the majority of age groupers (non-professional athletes), I balance training for long distance triathlons with work, running a business, and family […]

October 22, 2019

On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer. Personally, I’m excited about this partnership as I am an age group triathlete who uses CBD products, more specifically […]

May 1, 2019

Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]

March 14, 2019

Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does this commercial annoy you as much as it annoys me? It drives me crazy as a cyclist/triathlete AND a marketer. Let’s break it down. Why the Liberty Mutual Calves/Cyclist/Fitness Junkie […]