July 20, 2023
Fiona Martin appears on SOCO Comunal Podcast
FGM founder sat down with Gene Crawford and Greg Hilton for the SOCO Comunal Podcast in March 2023. She shares her entrepreneurial journey into the digital marketing world and her zeal for sustainable farming. Be prepared to be engulfed with inspiration from each word. Her Scottish-American upbringing and the influence of her family, not only […]
Read moreMarch 21, 2022
Slow Down. Give Room.
A public awareness campaign for safer roads in Kershaw County Founder of FGM Internet Marketing Fiona Martin has a passion for cycling and running, which has her spending many hours on her local roadways in Kershaw County, South Carolina. And anyone who has taken to the roads by foot or bicycle in South Carolina knows […]
Read moreNovember 12, 2021
Triathlon Digital Marketing
As the founder of FGM Internet Marketing, I (Fiona Martin) been crafting and implementing digital marketing strategies for over a decade. I’ve been an active triathlete for about the same amount of time. Like the majority of age groupers (non-professional athletes), I balance training for long distance triathlons with work, running a business, and family […]
Read moreOctober 22, 2019
Advertising CBD Online – USA Triathlon Pure Spectrum CBD Partnership
On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer. Personally, I’m excited about this partnership as I am an age group triathlete who uses CBD products, more specifically […]
Read moreMay 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]
Read moreMarch 14, 2019
Everything that’s Wrong with the Liberty Mutual Calves/Cyclist Commercial
Have you seen that commercial for Liberty Mutual Insurance? The one with the “cyclist”? Here’s the video on YouTube just in case you haven’t. Does this commercial annoy you as much as it annoys me? It drives me crazy as a cyclist/triathlete AND a marketer. Let’s break it down. Why the Liberty Mutual Calves/Cyclist/Fitness Junkie […]
Read more