February 24, 2023
The Story of a Hosting Meltdown
How the GoDaddy hosting hack is affecting small businesses In an SEC filing made public on February 16, 2023, GoDaddy finally admitted to falling victim to a multi-year hacking attack to their cPanel hosting service. While GoDaddy started hearing reports of their customers’ websites being used for phishing scams and redirects in December 2022, this […]
Read moreFebruary 3, 2023
Where to spend your digital marketing dollars – website or digital ads?
As business owners, we need to make tough decisions about where to spend our money to benefit the business the most. And every dollar matters. We’ve worked with companies in many industries, with various budgets, and stages of digital advertising. But most all have the same conclusion: they want to land more customers through digital […]
Read moreMay 25, 2022
How Often Should I Redesign My Website?
Designing a website is a big undertaking. From getting the right graphics and colors to visually express your business to writing a ton of copy to educate your potential customers, building a website is no small feat! Once you’ve launched your new website, you’re probably eager to sit back and not do that again for […]
Read moreDecember 16, 2021
How to Add a Link to Your Instagram Story
For years a coveted feature on Instagram was elusive for most of us: adding a link to your story. It seems so simple, but it was reserved only for accounts with 10,000 followers or more. That left most small businesses out of the loop. Now, Instagram is allowing anyone to share a link in their […]
Read moreDecember 2, 2021
Marketing ethical and eco-friendly products
It’s December 2021 and we are in a climate crisis. A decade ago, we wouldn’t have used such definitive terms, but it’s unavoidable now. The accelerated release of carbon dioxide and other greenhouse gases into our atmosphere in the past 50 years is catching up with us. Ocean level rise, melting glaciers, extreme weather events, […]
Read moreJune 11, 2020
Digital Marketing Wins during Coronavirus
COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has “opened back up for business”, we hit a record number of positive cases yesterday. I wanted to follow up on my last blog post, “COVID-19 and my Small Business”, a […]
COVID-19
Digital Marketing Trends
Ecommerce
Email Marketing
Small Business Help
Social Media
Websites
December 23, 2019
FGM Internet Marketing’s Year in Review 2019
2019 was a busy year for FGM Internet Marketing. We started the year focused on continuing our work with businesses who were looking to grow their business sustainably over the long term instead of those who just wanted a quick one-and-done campaign. For 2019, every new client started with a complete audit of their current […]
Digital Marketing Trends
Digital Strategy
Email Marketing
Environmentalism
SEO
Social Media
Websites
October 22, 2019
Advertising CBD Online – USA Triathlon Pure Spectrum CBD Partnership
On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer. Personally, I’m excited about this partnership as I am an age group triathlete who uses CBD products, more specifically […]
Read moreAugust 6, 2019
An In Depth Look at Millennial Consumer Motivations
This topic has been bouncing about in my mind for weeks, if not months, so I’m just going to have to dive in and get it started. First, a little background about what’s been pushing me to write about this topic. Pew Research Center defines Millennials as anyone born between 1981 and 19961 so I’m […]
Read moreMay 1, 2019
Influencer Marketing for Sports Brands in 2019
Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]
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