Category: Digital Marketing Trends

February 3, 2023

As business owners, we need to make tough decisions about where to spend our money to benefit the business the most. And every dollar matters.  We’ve worked with companies in many industries, with various budgets, and stages of digital advertising. But most all have the same conclusion: they want to land more customers through digital […]

May 25, 2022

Designing a website is a big undertaking. From getting the right graphics and colors to visually express your business to writing a ton of copy to educate your potential customers, building a website is no small feat! Once you’ve launched your new website, you’re probably eager to sit back and not do that again for […]

December 16, 2021

For years a coveted feature on Instagram was elusive for most of us: adding a link to your story.  It seems so simple, but it was reserved only for accounts with 10,000 followers or more. That left most small businesses out of the loop. Now, Instagram is allowing anyone to share a link in their […]

December 2, 2021

It’s December 2021 and we are in a climate crisis. A decade ago, we wouldn’t have used such definitive terms, but it’s unavoidable now. The accelerated release of carbon dioxide and other greenhouse gases into our atmosphere in the past 50 years is catching up with us. Ocean level rise, melting glaciers, extreme weather events, […]

June 11, 2020

COVID-19 has been hard on people, businesses, the economy, and our spirits. I write this on June 11th, and although our state, South Carolina, has “opened back up for business”, we hit a record number of positive cases yesterday. I wanted to follow up on my last blog post, “COVID-19 and my Small Business”, a […]

December 23, 2019

2019 was a busy year for FGM Internet Marketing. We started the year focused on continuing our work with businesses who were looking to grow their business sustainably over the long term instead of those who just wanted a quick one-and-done campaign. For 2019, every new client started with a complete audit of their current […]

October 22, 2019

On October 21, 2019, USA Triathlon announced its partnership with Pure Spectrum CBD, and became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer. Personally, I’m excited about this partnership as I am an age group triathlete who uses CBD products, more specifically […]

August 6, 2019

This topic has been bouncing about in my mind for weeks, if not months, so I’m just going to have to dive in and get it started. First, a little background about what’s been pushing me to write about this topic. Pew Research Center defines Millennials as anyone born between 1981 and 19961 so I’m […]

May 1, 2019

Influencer marketing is a hot topic in 2019. In an effort to cut through the advertising noise, brands are aligning themselves with influential people who have a large social media following. The definition of “influencer marketing”, as per Wikipedia is: Influencer marketing (also influence marketing or social media influencer) is a form of marketing in […]

January 14, 2019

It’s crazy to think that the World Wide Web was made available to the public 28 years ago, and that Google launched in 1998. In the past 20 years, the internet has changed how we interact with businesses and purchase goods and services, and these changes seem to be accelerating. Part of my job as […]