• December 2, 2021

    Marketing ethical and eco-friendly products

    It’s December 2021 and we are in a climate crisis. A decade ago, we wouldn’t have used such definitive terms, but it’s unavoidable now. The accelerated release of carbon dioxide and other greenhouse gases into our atmosphere in the past 50 years is catching up with us. Ocean level rise, melting glaciers, extreme weather events, […]

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  • November 12, 2021

    Triathlon Digital Marketing

    As the founder of FGM Internet Marketing, I (Fiona Martin) been crafting and implementing digital marketing strategies for over a decade. I’ve been an active triathlete for about the same amount of time. Like the majority of age groupers (non-professional athletes), I balance training for long distance triathlons with work, running a business, and family […]

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  • November 9, 2021

    Why Well Written Website Copy Matters

    Your web copy is a lot more important than you think.  Maybe you see the words on your website as simply a means to an end. A way to tell your clients what you do and convince them to pay money for your product or services.  Sure, you’re selling something. But what you’re really selling […]

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  • October 27, 2021

    What a Co-Op Looks like for Us

    The Start of a Digital Marketing Cooperative After 10 years in business, the need to grow FGM Internet Marketing was apparent. I, Fiona, am one person, and I can’t do everything. I wrote more about why I want to try a co-op working model instead of hiring employees or more contractors in a previous blog.  […]

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