January 12, 2022
How a Piece of Tape Made Me a Customer for Life
When I was ready to return the camera lens, I noticed Lensrentals included a piece of tape to seal the box. I was even more thrilled to see they had not wasted an opportunity to write some brilliant copy that entertained me to the point of laughing out loud, showing my wife, and snapping a […]
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January 4, 2022
What is the difference between a Co-operative and a Partnership?
After announcing FGM Internet Marketing’s plans to move towards a cooperative work model in October 2021, we were asked by a Facebook follower how our situation was any different from a partnership. On the surface, a two-person cooperative looks very much like a partnership. There are two people with ownership stake making decisions about the […]
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December 16, 2021
How to Add a Link to Your Instagram Story
For years a coveted feature on Instagram was elusive for most of us: adding a link to your story. It seems so simple, but it was reserved only for accounts with 10,000 followers or more. That left most small businesses out of the loop. Now, Instagram is allowing anyone to share a link in their […]
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December 2, 2021
Marketing ethical and eco-friendly products
It’s December 2021 and we are in a climate crisis. A decade ago, we wouldn’t have used such definitive terms, but it’s unavoidable now. The accelerated release of carbon dioxide and other greenhouse gases into our atmosphere in the past 50 years is catching up with us. Ocean level rise, melting glaciers, extreme weather events, […]
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