9 SEO Tricks that Every Small Business Owner Needs to Do
Search engine optimization, or SEO, is a hot topic. Every website owner has heard of it and needs it, right? But the SEO options are endless. You can pay an SEO company hundreds, if not thousands, of dollars to do keyword research, develop a content strategy, and build backlinks, and this service is necessary for […]
What is an SSL Certificate and Why Do I Need One?
As a website owner, you may have heard of the term “SSL certificate”. So what is it? In the easiest terms, it’s a digital certificate that changes your website from being at http:// to https://. No big deal, right? Wrong. Since early 2016, Google has been warning us that they would start using SSL certificates […]
Watch Out for These SEO Scams
SEO (search engine optimization) scams are a dime a dozen. Thousands of folks on the internet are telling you that they can make you “#1 in Google” if you buy their book, download a PDF, sign up to receive a USB, or pay them a certain amount each month. While this sounds great, you need […]
What to Do If You Get a Bad Review
As the digital landscape expands, online reviews can make or break a small business. Getting an email saying you’ve received a bad review is not a great way to start the day, but hope isn’t lost! Follow these steps if your business receives a bad review online. Step 1: Breathe! The first step is to […]
Digital Marketing Strategy – What Is It and Why Is It Important?
Goals – Objectives – Strategy – Tactics – what does this mean and why it is important to your business? These four words are not one in the same. They refer to different aspects of the planning and growth process of your business. In this post, we’re going to focus on digital marketing strategy, what […]
Google My Business (GMB) for Small Businesses
Small business owners – Google My Business (aka GMB) is your friend! As a small business owner myself, I understand that we need as much help as possible getting our business name out there, especially on the internet. Gone are the days of Yellow Pages. Now is the time for search engines, and Google is […]
